Interview: Curating a City Talk Series — Lessons from Reykjavik and San Antonio

Interview: Curating City Talk Series — Reykjavik Meets San Antonio

Hook: Curating city shows is an art: you balance local tastes, tourist flows, and the economics of attention. I spoke to curators in Reykjavik and San Antonio to learn how they program, promote, and monetize in 2026.

Why these cities?

Reykjavik has a dense festival culture and an openness to experimental programming; the Reykjavik Film Fest has been a bellwether for adventurous programming (see the festival spotlight at CanoeTV). San Antonio offers a model for food‑driven cultural weekends — their weekend itineraries (like 48 Hours in San Antonio) show how talks pair with culinary discovery.

Three curators, three approaches

I interviewed:

• Inga (Reykjavik) — focuses on adventurous short-form talks paired with film screenings.
• Marco (San Antonio) — ties talks to food popups and local culinary guides.
• Sana (Hybrid programmer) — runs a micro‑festival circuit that rotates through secondary cities.

Top insights

1) Pairing increases ticket value. Marco pairs a 30-minute talk with a tasting flight from local vendors. That model boosts perceived value and deepens local partnerships — a tactic similar to community market strategies documented in the co‑op markets playbook at Connects.Life.

2) Curate for shareable moments. Inga programs 90% of talks to produce at least two 30–60 second clips suitable for socials; the film festival’s cross-promotion amplifies discovery (see Reykjavik festival gems analysis here).

3) Local partnerships matter. Sana emphasizes small vendor revenue shares and barter for promo — a low-cost way to scale. For more on microcation-driven local retail opportunities, review the seller playbook on microcations and local markets here.

Programming calendar — a pragmatic template

1. Week 1: Community roundtable (free)
2. Week 2: Ticketed short-form talk + local tasting
3. Week 3: Live workshop (paid, hands-on)
4. Week 4: Member AMA + merch drop

This cadence creates steady income, local partner engagement, and a clear audience funnel.

Promotion tactics that still work

Organic discovery is king for sustainable local series. The curators rely on:

• Partner newsletters
• Cross-promotion with local festivals (film/music/food)
• Clip-driven social ads

Closing thoughts

Curating city talk series in 2026 demands operational discipline and creativity. The best curators are also excellent collaborators with local businesses and festivals. If you run a talk series, start with a four-week cadence and iterate pricing, then formalize partnerships into shared revenue experiments.

Author: Aisha Rahman — I produced these interviews and co‑curated two pilot popups connecting talk series with local food vendors in 2025.